DEMO: Automated Analysis Of Charities’ Communication Styles On Twitter

This extended abstract presents an overview of a technology demonstration that would consist of a novel piece of software for automatically analysing charitable organisations’ posts on the micro-blogging service Twitter. The main contribution is an inbuilt taxonomy of communication styles, which is used to classify each charity based on the results of the analysis undertaken. The demonstration will showcase this automated process, as well as explaining the restrictive properties for each category, and why certain charities are classified into certain styles.